Resume
Dynamic and results-driven marketing specialist with a Bachelor’s degree in International Business Administration and a strong background in trade marketing, project management, digital marketing, content creation, and data analysis. Combining creative and analytical expertise, I have successfully led marketing initiatives that boosted sales and customer engagement by up to 35%.
My experience includes managing cross-functional projects, executing data-driven campaigns, developing promotional strategies, optimizing customer experiences, and enhancing brand presence across various channels. Committed to continuous learning and excellence, I am excited to leverage my skills, passion, and innovative approach to contribute to your marketing team's success and drive your company's growth.
Education
May 2023 - Aug 2024
Seneca Polytechnic
Diploma in Business Marketing
Jan 2017- Dec 2021
University of La Sabana
Bachelor of International Business Administration with Honours
Jan 2021 - Jul 2021
INALDE Business School
Certificate in Professional Training Jan 2021 - Jul 2021
Professional Experience
Sept 2023 - Present
Seneca Polytechnic
Administrative Leader
• Conducted data analysis and developed dashboards to improve fitness center operations and event management, increasing member satisfaction and participation.
• Led various projects, including off-campus trips, enhancing team efficiency and event quality.
• Developed targeted marketing initiatives, significantly boosting event attendance and engagement.
• Created an inventory management system to streamline resource allocation and minimize waste.
May 2023 - Oct 2023
Lastman's Badboy
Customer Service Rep
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Managed front desk operations, ensuring efficient transaction and inquiry handling.
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Provided exemplary customer service under high-pressure situations.
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Assisted customers with product selections and resolved complaints, enhancing overall satisfaction
Mar 2022 - Apr 2023
Unilever
Trade Marketing Specialist
• Crafted and executed business plans, negotiation strategies, and promotional activities for pharmaceutical distributors and chain drugstores, leading to a 35% sales increase. Crafted and executed business plans, negotiation strategies, and promotional activities tailored to pharmaceutical distributors and chain drugstores, contributing to a 35% sales increase in the Colombian market.
• Managed comprehensive monthly budget planning and sales volume planning, aligning financial goals with market realities.
• Collaborated with key industry partners, such as Nielsen and SAP, to leverage data analytics in developing effective marketing campaigns and discount strategies.
• Led digital and point-of-purchase transformation initiatives, enhancing brand visibility, awareness, and customer engagement.
Jan 2021 - Jan 2022
Unilever
Trade Marketing Intern
• Supported the development of strategic business plans and offers that increased product visibility and sales.
• Managed logistics for point-of-purchase (POP) materials, ensuring timely and efficient delivery.
• Developed and updated the Unilever Innovations Scorecard daily, providing critical insights into product performance and market trends.
• Communicated regularly with category coordinators and managers to optimize product launches.
Jan 2020 - Jan 2021
Dromedics
Sales Executive
• Managed and expanded business relationships with key stakeholders, including doctors and suppliers, leading to a 15% increase in sales.
• Exceeded monthly sales quotas through effective client engagement and innovative sales strategies.
Jul 2020 - Jul 2021
University of La Sabana
Sales Executive
• Advised students in the preparation and development of their export and import projects.
• Supported grading of workshops and exams, and provided instruction in some classes.
• Addressed students' doubts and questions, and reviewed class topics.
• Conducted review sessions prior to mid-term exams.